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The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.  We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you ar...

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we ...

Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.

One of America's top advertising professionals explains why 'culture' is the way to influence mass behaviour.

Marcus Collins writes for anyone interested in the Beatles, the sixties and the relationship between the two. This book's extensive research shows how the Beatles acted as the sand in the oyster of 1960s Britain: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

A guide for students of history - why study it, how to study it, where to study it, what it can do for your future worklife, for your personal development, and for the public good. The book busts a lot of myths, offering practical advice based on an unparalleled understanding of how history is actually taught in schools and universities.

Marcus Collins writes for anyone interested in the Beatles, the sixties and the relationship between the two. This book's extensive research shows how the Beatles acted as the sand in the oyster of 1960s Britain: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

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[A] subtle and persuasive account of relationships between men and women from the 19th century through to the new millennium... its sweep is impressive' Economist